10 Financial Tips for Young Adults Make a Smart Move Now

10 Financial Tips for Young Adults Make a Smart Move Now

When you’re young, it may seem like there’s no need to save money — you can always do it later, right? However, while it might seem easy to live your life from paycheck to paycheck for the time being, starting to save now will prepare you for the future and protect you in case of emergencies.

Getting your financial footing can be a challenge when you’re young, especially if you have student loan payments or a new mortgage make you feel penniless. Putting aside just a bit of your money in the bank can make a huge difference — but there’s more you can do than that.

In this article, we’ll cover 10 tips for young adults who want to start their financially-independent years on the right foot.

1. Educate Yourself

Take charge of your financial future and read a few basic books on personal finance. Once armed with knowledge, don’t let anyone take you off track, whether a significant other who encourages you to waste money or friends who plan expensive trips and events you can't afford. Research professionals like financial planners, mortgage lenders, or accountants before utilizing their services.

2. Start Saving Early

When you’re not earning much, saving may seem like a big challenge, but setting aside a few bucks a week can still help down the road. You can use your budget to determine how much money you’ll be able to put into savings every month.

If you’re looking to invest, check if your employer offers a 401(k) account. If they do, calculate how much you can afford to contribute from your salary and steadily increase it as you earn more.

3. Learn to Budget

Once you’ve read a few personal finance books, you will understand two rules. Never let your expenses exceed your income, and watch where your money goes. The best way to do this is by budgeting and creating a personal spending plan to track the money coming in and going out.

Tracking expenses, like your expensive morning coffee, can provide a valuable wake-up call. Small changes in your everyday expenses are under your control and can impact your financial situation. Keeping monthly expenses, like rent, as low as possible can save you money over time and put you in a position to invest in your own home sooner than later.

4. Minimize Debt

A budget is one of the most helpful tools to strengthen your finances. Although the word can seem scary, knowing where your money goes throughout the month is one of the most empowering facets of financial literacy. For example, reviewing your expenses can reveal an unused streaming subscription, weekly restaurant trips and an old gym membership. Addressing these expenses can net you a quick $100 a month in your budget, allowing for more saving and investing.

On that note, managing your debt is vital to your finances. For instance, student loans and credit cards can spiral out of control, putting you further behind your financial goals. Instead of letting interest payments eat up more cash, it’s best to create a debt repayment plan. There are two popular approaches to debt repayment: snowball or avalanche.

The snowball strategy means paying off your smallest debts first. Once you repay your smallest debt balance, you can apply this payment to your next smallest debt. This way, you gain momentum with each payment. On the other hand, the avalanche approach means attacking the debt with the highest interest rate, the logic being that interest makes debt more expensive over time. This way, you get rid of the costliest debt first, allowing you to apply an increasing amount of money to your debt’s principal.

Remember, debt is the inverse of an investment. An investment grows based on a rate of return, and debt grows because of interest. Therefore, it’s key to get your debt under control before you start investing significant amounts of money.

5. Keep Track of Your Spending Habits

A budget gives you a foundation for tracking your spending. In addition, a habit of spending less than you make will help unusually high spending become apparent. So, it’s best to give your finances a quick review every two or three months. Specifically, you can review your bank and credit card statements to see if you can reduce any expenditures in the future.
6. Start an Emergency Fund

Once you get into the habit of saving money, you will stop treating savings as optional and start treating it as a required monthly expense. Many accounts offer the power of compound interest, such as a high-yield savings account, short-term certificate of deposit (CD), or money market account.

Surprise expenses can derail the best-laid spending plan. For example, your budget might be chugging along for several months before you need a $700 car repair. Then, suddenly, your investment contributions are out the window, and it can be hard to get back on track once the emergency is over.

To combat this situation, start an emergency fund along with your investment fund. You can build it up over time in your savings account. A good rule of thumb is to have three to six months of expenses in an emergency fund. This way, a broken furnace or surprise medical bill will be a minor bump in the road instead of a crisis.

7. Separate your needs from wants

Many graduates make the mistake of immediately getting a new car and making other big purchases once they land a job. However, making large purchases is about more than being able to make monthly payments; it’s also about being able to pay your debt.

To help you limit accumulating debts, be sure to live within your means and understand how delayed gratification works — it’s a lot cheaper to save up and purchase things in full rather than using credit or loans for each purchase.

8. Monitor Your Taxes

When a company offers you a starting salary, calculate whether that salary after taxes meets your financial needs and savings goals. Many online calculators help you see your after-tax salary, such as PaycheckCity.com, and chart your gross pay (total earnings) and net pay (earnings after taxes and other deductions or take-home pay). In 2022, an annual salary of $35,000 in New York netted $28,270 after federal and state taxes, or about $2,356 per month.3

In the U.S., low-income earners are taxed at a lower rate than higher-income earners—the higher your salary, the higher the tax rate. A salary increase from $35,000 to $41,000 a year looks like an extra $6,000 per year or $500 per month, but the tax rate will be higher, so it will only give you $4,227, or $352 per month.

In addition, your retirement accounts have unique tax implications. For example, a traditional 401(k) uses pre-tax dollars, lowering your tax burden while you work. However, you’ll pay income taxes when you withdraw money from your account during retirement. On the other hand, a Roth IRA uses money the government has already taxed, and you’ll pay zero taxes on income from this account when you’re retired. Therefore, tax planning while you’re young can help you optimize your finances.9. Save for Retirement

You might think it’s too early to think about retirement — after all, you just graduated college, right? But remember that the sooner you start saving, the sooner you’ll be able to stop working and start enjoying your life. No matter how young you are, plan for your retirement now. With the power of compound interest, when you start saving in your 20s, you will earn interest not only on the principal you deposit but also on the interest you earn over time, and you will have what you need to retire someday

Look into company-sponsored retirement plans so you can set aside pre-tax dollars and have the company match your contributions — it’s practically free money

10. Guard Your Health

Healthcare is one of the fastest-growing expenses in the United States. You can lower your chances of spending huge sums of money on hospital bills by making sure that your health stays in tip-top shape.

This means eating well-balanced and nutritious meals, regularly exercising, having regular check-ups, and monitoring any conditions you may already have.
If you’re uninsured, don’t wait to apply for health insurance.

If employed, your employer may offer health insurance, including high-deductible health plans that save on premiums and qualify you for a Health Savings Account (HSA). If you’re under the age of 26, you may be to stay on your parent’s health insurance, an option that has been allowed since the 2010 passage of the Affordable Care Act (ACA).

Many young adults make financial mistakes. Some will encounter bigger problems than others, but that’s okay. It’s important to understand that help is available to get you back on track if needed. 

You don’t need an MBA in Finance or specialized training to become an expert at managing your finances. By following these ten tips above, you will be on the path to financial security. Start right now. The younger you are, the more your savings can grow.
15 Fintech App Ideas for Startups to Consider in 2023

15 Fintech App Ideas for Startups to Consider in 2023

The adoption of technology in the banking and finance industry has changed the landscape by 180 degrees. Fintech, aka the amalgamation of finance and technology, has not solely added convenience to the ecosystem, but has also made it more secure, quick, and profitable. It has offered a new set of opportunities, cater to the needs of the unprivileged audience, and even bring a significant effect on other businesses.

Many people are on the hunt for ways to take control of their financial stability. Lucky you, I’ve got the inside scoop on the top fintech app ideas that you can consider in 2023. So buckle up and get ready to take the financial world by storm.

Now, I see that the demand for Fintech and Banking apps will never decrease. You ask, why? Well, Fintech apps changed how people manage money nowadays. Whether it be for easy budgeting, investing, or expense tracking, the demand will always be thrusting high. After all, money matters.

1. Budgeting Apps

Budgeting is the first term that comes to our minds when we talk of finance. I am sure you agree with me on this. So why don’t you hop into this space and opt to build a basic budgeting app? A user-friendly app that will make the entire process of budgeting smoother.

Here’s what you can offer with this app:
Create personalized budgets
Set financial goals,
And track expenses

All on one single platform. How cool is that as one of the considerations for fintech app ideas?

Okay so here’s a list of basic but relevant features that you can provide to build an exclusive fintech app:

2. Personalized Budgets: 

With customized categorization of expenditures for rent, food, and entertainment, users can track expenses to avoid overspending. Sounds like something that the market would like?

Offer financial guidance: Nowadays, people are not always well-versed in managing their finances. Hence, offering free financial guidance to manage their money sounds like a very viable feature.

Provide finance management resources: Well-informed articles, videos, and customized tools can help users in learning money management. Definitely a user magnet.

Basic app security: Security via protected access and encryption ensures trust among your users. This is a vital one and you know that!

To sum up, these features will make your financial management game strong. Along with, it will even impress the most penny-pinching accountants.

3. Investment and Trading App

Investment and Trading exploded in popularity in recent times. This can be either for the internet, or Elon Musk or simply an interest in securing their future – via diverse ways to make money.

With the rise of online trading platforms and mobile apps, investing has become more accessible than ever before. Social media and online communities spawned an advanced breed of traders and investors, who share their strategies of smart trading. Thank you internet, by the way.

I made a list of what you can offer with this app:
Real-time Market Data
Investment Advice,
Portfolio Tracking

Whether you’re a seasoned pro or just getting started, these apps offer the ultimate tools to take your investment rocket high. So why not summarize these data points through an app?

Now, here are some key pointers on the advantages of developing an investment app:

Simplify the investing process: Investments can be daunting! So, having a user-friendly interface can guide users through the investment process, step by step. 

Offer a range of investment options: Accessibility to a range of investment options can help users to choose their preferred scheme. Don’t you agree?

Provide educational resources: Users may require guidance when it comes to Investments. So, loading related articles, videos, and tutorials that can help them, is a definite advantage. You see the point, right?

Monitor investment performance: It’s not just about the numbers. The app may provide detailed performance to make precise decisions. Who doesn’t want that?

By doing so, you can build your app around the core features, basically following the MVP approach here. This will also streamline the use case for the early adopters. Remember, less is more – and the possibilities with it are endless!

4. Personal Finance Management App

As we step into 2023, the need for a personal finance management app has never been greater. With the ongoing economic uncertainties, it’s crucial to have a clear and organized picture of finances. A personal finance management app can help you do just that – by providing a comprehensive overview of your accounts, expenses, and investments, all in one place.

These personal finance app ideas, built on the rulebook of how to develop effective personal finance apps, are also offering them an ease to connect all bank and credit card accounts to automatically get the data updated, along with payment reminders. And the best part, the data is displayed in a visually appealing format, which adds to their convenience.

Here’s what you can offer with the app:
Taking Control of your financial future
Sticking to a Budget,
Paying off debts.

Here are some of the features that a standard personal finance management app can offer:Account tracking: Synchronization of each account in one app, including bank accounts and investment portfolios – will make account tracking much easier.

Financial Goals: Users can set their financial targets to speed up their savings process. Who doesn’t want to save time?

Net Worth: By providing an overall calculated net worth, you can help them understand their assets and liabilities in a better way.

Check this out: (Total Assets – Total Liabilities= NetWorth).Personalized advice on repayments: With personalized recommendations based on spending patterns – Users can opt for faster repayments. Cool! right?

A personal finance management app may be the solution that people are searching for! Whether they are looking to save for a big purchase, pay off debt, or build a nest egg for the future. Your app can give them power.

5. One-Stop Bill Payment App

A One-Stop Bill Payment App can be a great option for fintech app ideas, don’t you think? It will streamline bill management for users – a great idea to consider. Don’t you agree?

No one likes to keep toggling from one app to another! So, a One-Stop Bill Payment App can serve as an umbrella in this case. Here, the users can pay all their bills in one place, with just a few taps. How cool is that?

Lets see what you can offer with the app:
Set up automatic payments
Schedule payments in advance
Notifications on payment deadlines.

Now, allow me to jot down a few marvelous features for to include in such a app: Streamline Bill Management: Managing monthly bill payments can be streamlined in an efficient manner. 

It’s like a one-stop kiosk to pay all the bills.

Multiple payment options: Offering flexible payment options: one-time, recurring, and payment plans is a charm for users! You are with me on this, right?

Dispute charges: Bill errors made by service providers are problematic! So, users can easily dispute their charges within the bill payment app. How stress-free is that move?

Payment History Tracking: With payment history and downloadable payment receipts, users can optimize their finances more precisely. A win-win situation, right?

Such an app not only saves time and money, but also reduces stress. So why not give it a try? Start simplifying your user’s life today with an all-in-one bill payment app!

6. Crowdfunding solutions


Crowdfunding is also emerging as one of the most successful fintech startups ideas to go with.

These digital financial app solutions are proving to be one of the best alternate funding models for Entrepreneurs. They are helping them with raising funds for their new or existing enterprises via collective efforts from different individual contributors and venture capitalists.

Currently, there are a limited number of crowdfunding platforms such as Indiegogo and Kickstarter and the concept itself is popular across the US and UK regions only. However, it has been found that these digital solutions are getting traction in the market, and are predicted to have a market of USD 28.8 Bn by the year 2025.

7. Insurance App

In 2023, there will be a growing demand for apps that help users manage their insurance policies and claims. According to EY, more than 32% of policymakers pay their insurance online ever since the pandemic began. See the catch already?

So what all can you offer with the app:
Policy Management
Claims Filing
Premium Payments.

For some people, insurance can be a confusing subject. That’s where your app comes in to simplify the process and make it accessible to everyone. Here are some key features that your insurance app may have:Policy Management: Management of insurance policies, coverage, expiration dates, becomes hassle-free.

Claims Management: Possible streamlining of insurance claims without the stress of paperwork.

Payment Management: Payment transactions for insurance premiums takes place within the app.

Education and Resources: Understanding Insurance can be difficult! Educating users on policies and claims is possible via the app.

An Insurance app can offer numerous benefits to both users and insurance companies. So you have two different bases of target audience. See?

For users, it provides a convenient and user-friendly way to manage their insurance policies. And for insurance companies, it can help them streamline their business operations. It’s an all-rounder anyway. 

Another fascinating application idea that one can invest and earn money is payday loan application. Through this financial application, you can provide their app users with a specific sum as a loan in their crises like bill payments, hospital expenses, or EMIs.

App users simply need to add data about their work and connect the bank account. The application monitors the working hours, so users can cash when they need to. Also, your application will deduct the cash once the users will get the paycheck. 

Here are a portion of the proposed features to include in Payday loan application: Take a particular sum as a loan with just a few clicks
No hidden fees or charges
Alerts and notifications of forthcoming payments
Safe and secure protection of bank details

8. Cryptocurrency Wallet App

As we enter 2023, the world of cryptocurrency is rapidly evolving. New opportunities for innovation are arising using the blockchain technology. And with Decentralized finance (DeFi) and non-fungible tokens (NFTs) – the need for a crypto wallet is now more crucial than ever.

Core features that you can include with the app –Securely store digital assets,
User-friendly Interface to support buying and selling,
Support multiple currencies and token types.

A cryptocurrency wallet app will allow your users to securely store, manage, and trade their digital assets. It should provide a user-friendly interface to smoothly manage digital assets – all in one platform.

Sounds complex? No issues, I’ll elaborate on a few of the pointers that you can look out for:Real-Time Updates on Currency Prices & Market Trends: this feature will enable users to make informed decisions on buying and selling.
Support Multiple Currencies and Token Types: Multiple currency support will allow users to store and manage cryptos efficiently.

Seamless Integration with Other Financial Apps and Services: you can enable this feature, to allow smooth transaction of cryptos via DeFi platforms.

Support for Storing and Managing NFTs: With the rise of NFT storing, the users can easily buy, sell and keep their NFTs without any hassle.

So, whether you’re buying, selling, or simply holding onto your crypto. A reliable Crypto wallet app can help you stay on top of your game. And that’s exactly what you can provide to the market!

9. Loan Lending App

Loan lending apps are becoming more popular than ever. With the rise of digital banking and mobile payments, it’s no surprise that loan lending apps are on the rise. But what makes them so appealing?

Instead of waiting for weeks to get approval, borrowers can receive a decision within minutes. Loan lending apps use algorithms and machine learning (ML) to assess creditworthiness quickly and accurately.

Here’s what you can offer with the app:Loan approvals within minutes
Calculate Credit Scores quickly
Offers a platform for P2P transactions.

Now, I’ll be stating some of the fascinating features of loan lending apps that you can offer to your users: Customized Loan Options: this feature will make loan amounts, Repayment terms, and Interest rates, possible. That too as per the user’s concerns. What a champ!

Offers Transparency: Users can easily view loan status, repayment schedule, and interest rates, having greater control over finances. Hail Machine Learning!
P2P Integration: Lenders can access a platform to find the right candidate for loans.

Currently, loan lending apps are quickly gaining popularity, and for good reason. These apps provide borrowers with a fast, simple, and convenient way to access the funds they need. The loan application process is streamlined, with no stacks of paperwork or lengthy waiting periods.

In fact, borrowers can receive loan approvals within minutes! So, why wait anymore? Let the cash roll in.

Are you bursting with more brilliant ideas that align with fintech apps? Don’t hold back, take the plunge and delve deeper into these possibilities! And if you’re keen on gauging the market potential of your idea (which I would recommend). Why not have a chat with us?

10. Financial record maintenance

Keeping the payment receipts, tax invoices, and other financial records can be a troublesome errand for many. Thus, to make financial record maintenance an easy job for busy individuals, designing such applications can fill in as a great financial business idea.

11. E-mortgage apps

This is another new fintech app startup idea that arose after the COVID-19 pandemic. Getting a mortgage was hard for people, so now electronic loan applications have made the loan application process easy and simple so that individuals can get contactless loans rapidly without much hassle.

However, by following the aforementioned steps, you can cut down hassles in your path and get into the list of top fintech startup 2023 in no time. So, keep implementing them.
Top 13 Small Business Startup Ideas in Nigeria 2023

Top 13 Small Business Startup Ideas in Nigeria 2023

Apart from curbing unemployment, starting a business could lead to financial freedom. But starting is always a challenge. Many Nigerians have little or no capital to start a business. Worse still, they have no idea of a lucrative business to start.

If you have saved 100k or thereabout, and you are looking for the best profitable business idea in 2023, then you’ll find many options in this article.

1. Snail Farming

The first untapped business in Nigeria on this list is snail farming. This business is a relatively new agribusiness that makes a lot of money. Snails are easy to breed, as it requires little investment since their feed can be sourced locally.

The cool thing about this business is that Nigerian (Giant Africa) snails are in high demand in the global market. That means snails can be sold within Nigeria or exported abroad where they can be sold at higher prices.

Although it may take time for snails to reach the stage of consumption, the profit from this business is massive. A medium size snail could cost anything from 700 Naira and above in most parts of the country.

2. Mini Importation/Exportation


Mini importation is one of the most profitable new business ideas in Nigeria that can be started right from home. Just like dropshipping, it involves buying products from suppliers. However, instead of shipping the products to the buyer, you’ll have them shipped to you here in Nigeria and sell them offline or online.

With mini importation, you can buy products for extremely cheap prices from China, have them shipped to Nigeria and sell them for a good profit. This business is very profitable as you can buy a pair of shoes for N1000 from China and sell it for N3000 Naira in Nigeria.

With the current war going on between Russia and Ukraine, the price of importation and exportation just went up the roof with people finding it very difficult accessing things from their various native lands.

You may think there isn’t much to export in Nigeria, but you would be wrong. Shipping materials are one of Africa’s most profitable foreign trades.

Exporting raw goods to other nations, such as cocoa, green vegetables, vegetable oil, yam, cassava, palm oil, or crude oil, is sure to make you wealthy. These commodities are in high demand outside the country.

3. Palm oil retailing business

If you would not see this business as dirty, it is indeed one of the best businesses to start in Nigeria with 100k.

Palm oil has always been one of the most valuable food items in all Nigerian homes.

Unknown to many, this business is one of the most profitable in Nigeria today.

You can make a 400% profit from selling stored palm oil when it’s in season. But you need to be able to buy when it is in supply and know the exact time to resell.

“I started this business close to 16 years ago. When I started it, I discovered, it was a very good business, it was better than all the businesses I had tried my hands on earlier. In good seasons, you can make 3 times the price or more. It is the business that I used to sponsor three of my children in the higher institution”.

What you need to start this business

Your hundred thousand naira or more to purchase your first 3-5 25-littles bottles of palm oil. The more money you are able to invest, the better.

You need to know some households or a small market where you can sell your palm oil once it time to sell.

Alertness and knowledge as to when it is the right time to buy and resell.

4. Catering services


You can start your low-cost catering services with your kitchen cooking equipment. You only have to spend little money on the few things you might need that you do not have. Offer your services to events, meetings, individuals, birthdays, and other several occasions, which can be done as cook and delivery services.

So you can see you don’t need a physical space to start. In the beginning, try out with friends and families; as your business expands, you can increase your offers and buy more cooking equipment like food trucks, delivery bikes, or commercial kitchens.

5.Cleaning services

If you used to clean apartments or offices for a daily wage and are good at it, why wouldn’t you start your own business? All you need is staff to work for you or with you and cleaning products. Thus, you can offer cleaning services for office spaces, houses, and apartments. This service doesn’t come cheap these days.

Many homes and businesses will need your services, so you can start alone, and as your business grows, you can employ people to assist you with a heavy workload.

Here are a few cleaning tools you might need to kickstart

1. Sponge

2. Microfibre cloths

3. Cleaning detergent

4. Bucket

5. Mop, dustpan, and broom

6. Spray bottle

7. Scrub brush

6. Pharmaceutical wholesales business

Next to feeding, people care about their health. People of all ages need to take one medication or the other at certain times.

This makes the pharmaceutical business one of the most lucrative businesses in Nigeria in 2023.

The most profitable aspect of the pharmaceutical business manufacturing. But considering that starting that line requires millions of money, you can play at the level where you supply to pharmacies and patient medicine store.

There are some fast-moving drugs like antimalarial drugs, painkillers, antibiotics, etc. These are very good pharmaceutical items to start with.

The profit margin could sometimes double, depending on how well you are able to get good prices from distributors or manufacturers.

What you need to start a Pharmaceutical supply business

Your N00k capital or more
Ability to look for pharmaceutical stores and market them effective to become one of their suppliers
Little knowledge of the business terrain and fastest-moving pharmaceutical brands/products.

6. POS business


This is another guaranteed good business you can invest with your 100k in Nigeria right now.

Mobile banking makes life easier for millions of Nigeria who find it uneasy to use physical banks due to the stress associated with it.

If you get your location right, you can make up to 10,000 naira in profit in day without incurring any expenses.

For example, you can make up to 200 naira on a 10,000 withdrawal. Some even withdraw far more with the mobile money.

Now imagine that you make 50 of such transactions of N200 in a day, that’s 10k per day which is 300,000k per month.

That’s by far more than what an average 9-5 employer earns in Nigeria.

What you need to start this businessTo start a POS business, you will need to go to any bank of your choice and request POS, and they will tell you the requirement. Then, with as little as N30,000, you can begin your POS business.
You need to register with a mobile money company in order to get your terminal (POS machine). You need to provide basic information about you such as your email address, ID card, phone number, etc. to register.

What you need to start POS business in Nigeria:You’ll pay a certain cost for the terminal, usually around 30k or less.
You will need to set up a location. A residential area or market is preferable. Make sure a bank is not near your location.
Get a small wooden kiosk or an umbrella and pay for rent for the space if it’s not yours. Your rent should not be more than 5k-10k a month max.

7. Perfume oil business


One of the cheap business ideas to start in Nigeria is perfume business. With as little as N5000, you can start a perfume business. Buy in small quantities from wholesalers and resell to customers. Do proper research about the products you will be getting since someone else is producing them. Do market research to ensure that your potential customers will be interested in the products or fragrances.

Consider dealing with a reliable supplier who will supply the best perfumes to you at the best price.

8. Interior Décor

Millions of houses are built in Nigeria every year that would need to be decorated. Apartments get rented out and tenants have to beautify their spaces.

This makes interior décor a business of all seasons and one of the best businesses to start with 100k in Nigeria.

Although some people start with as much as a million naira or more, but you can start on a very small scale with your 100k or more.

You can rent a small space with that amount and look for a distributor or manufacturer who can give you some products while you pay them once you are able to make sales. Better still, save up to 300k and get some good cash-me-down.

What you need for this business

Knowledge of the trade
Your capital
A small space to display goods and potential customer base

9. Event planning

Every day in Nigeria, people always have one event or the other, especially during the weekends and festive periods. Therefore, starting an event planning business will make lots of money. Event planning business is another unsaturated and untapped business in Nigeria. This business involves finding people who have events, then helping them plan it by suggesting and finding the best location, mc, rental service, etc.

You need to have a passion for organizing and coordinating events to offer your services to businesses and individuals for events such as weddings, birthday parties, and corporate events. Since it’s a low-cost business idea, start by planning small events for your friends and family.

And as your business grows, you can invest in equipment such as tents, tables, and chairs. But for now, stick with rental services. You can become an event planner at no cost, as all you need is to know in-depth what event planners do, and offer the service. There are lots of professional event planners who you can learn from before getting started.

Untapped businesses could make you a lot of money in Nigeria, as there are usually businesses with high demands. If you looking to start one, I believe this post has enlightened you more by providing 25 of the best ones you can venture into in Nigeria.

As always, if there is anything I didn’t touch on in this post, feel free to let me know in the comment session.
12 Tips for Running or Growing a Successful Business

12 Tips for Running or Growing a Successful Business

When you first launch your business, your main goal is to establish your brand and start growing. Unfortunately, this doesn’t happen overnight. Growth is an ongoing process that requires hard work, patience and dedication. There’s no special step or secret way to surpass other businesses in the industry or achieve immediate success.

Running a successful business takes passion, dedication, and strategy. The passion and dedication can only come from within you. The strategy, however, can be learned. Once you obtain the necessary permits and licenses, get incorporated and offer a legitimate product or service, you’re a business owner — on paper, at least. But keeping a successful business up and running is a different story.

You’ll run into roadblocks that can threaten business viability if you overlook critical administrative tasks like bookkeeping or maintaining relationships with high-quality suppliers. In fact, the top reasons for new business failure include a lack of marketing strategy, having no plan for how to scale the business to meet growing demand, or offering a poorly conceived product or service with a too-small total addressable market (TAM).

According to stats published in 2019 by the Small Business Administration (SBA), about 20% of startups fail in the first year, while half go under within five years. There are, however, proven ways to reach growth milestones that can catapult a business to success.

With that in mind, Here are some tips and tricks for keeping the lights on so you can avoid being just another statistic:

1. Hire the right people.

Before you can even think about your company’s growth trajectory, you need to have a solid staff to help you achieve your goals.

Your goals are essentially your definition of business success. There are various approaches you can take to defining them. In the context of business success, however, the SMART system is probably the most appropriate. These initial goals are just to get you started. As you start getting close to achieving them, you’ll set yourself new ones.

“Hiring the absolute best people you can is a surefire way to ensure fast growth,” said Christian Lanng, CEO and co-founder of business software provider Tradeshift. “It’s all about having the right team.”

When you have hardworking employees who are dedicated to your company’s success, your business will be better equipped for continued growth. In addition, delegating tasks to focus on important work will free up your time and energy, allowing you to perform at your best and cultivate a collaborative work culture.

2. Stay organized.

Proper documentation, time management, and automating repeatable tasks can mean the difference between boom and bust. 

Keep accurate records of business finances: Record every transaction (customer billings and vendor payments) into the proper account at least once weekly and keep an eye on the bottom line. Keep copies of all invoices, cash receipts and cash payments for bookkeeping and tax purposes. 

Set (and keep) deadlines: Stay on top of administrative tasks using project management software — this lets you set deadlines, assign tasks to employees and upload documentation to a central repository.
 
Plan ahead: Plan your social media campaigns in advance using social media scheduling software. Use email marketing automation to follow up with new leads. Use Slack, Zoom and Microsoft Teams for quick communication with your team. If something can be explained in an email, you don’t need to have a meeting about it.

3. Create a written plan

Your why is your starting point and your goals are your first milestones. Your business plan sets out the path you believe will take you from your starting point to those milestones. Write down your plan in as much detail as you can, then conduct a thorough SWOT analysis on it. Ideally, ask someone you trust for an independent second opinion.

If you identify weaknesses and threats in your plan, then try to address them before you even start your business. If you can’t, then start addressing them as soon as you possibly can afterward.

In particular, make it a priority to deal with anything which may limit your ability to make and receive payments. For example, if you’re setting yourself up as a limited company, apply for a business bank account as soon as your incorporation is confirmed. Likewise, if you’re planning on using a payment processor get your account(s) set up as quickly as you can. You’ll probably have to go through some kind of verification process before you can actively use the account(s), and you may need time to familiarize yourself with the system.

4. Reduce your risks.

Risk is an inevitable part of starting and growing a business. It’s impossible to control everything, but there are many ways to limit internal and external threats to your company and its growth. One important resource to help you accomplish this is your business insurance provider.

“Small businesses need to manage their growth to avert disruptions that can bring business to a grinding halt,” said Mike DeHetre, senior vice president of underwriting and insurance at Preferred Mutual. For example, “the theft of employee data, customer records, and product designs can destroy a small business, generating significant costs and eroding customer confidence and loyalty,” he said. “Not every business owner’s policy covers data breaches or other cyber losses. Small businesses should be prepared by seeking insurance products that help them recover, including those that cover the cost of remediation and lawsuits.”

As your small business grows, you may add space or equipment, create new products or services, or increase your operating and distribution footprint. Therefore, DeHetre recommended reviewing your policy periodically to ensure you have the right coverage.

“It’s easy to forget this step amid rapid expansion, but you don’t want to find out that you’ve outgrown your coverage just when you need it the most,” he said.

5. Protect your intellectual property.

Intellectual property consists of the intangible assets — trademarks, copyrights and patents — that differentiate your ecommerce business from any other. 

For a small business, this means protecting things like designs, business ideas and trade secrets. If a competitor tries to copy your product, they can erode your market share and damage your reputation. If you decide to register a trademark or apply for a patent, it’s best to seek an attorney’s help to make sense of the legalese and avoid making minor mistakes (eg: omissions in descriptions or drawings, missing deadlines) that can result in your request being denied. 

6. Invest in yourself.

In the early stages of your business, you’ll likely see a very lean profit margin (or no profit at all), so any money you make should go directly to helping your business grow.

“A startup’s ability to invest in itself [helps] accelerate growth,” Lanng said. “In those early years, it’s critical to make sure that you’re redirecting any revenues back into the company. It’s vital to invest early and heavily in order to grow quickly.”

While it might be tempting to pocket all of your profits, it’s better to invest in your business’s growth so you can reap bigger benefits later. Determine which parts of your business need more attention. For example, do you need to hire more workers, expand your marketing efforts, or secure additional funding? When you find a crucial area that needs improvement, give that area your financial support.

7. Always think ahead.

While agility is an important quality for a startup, you can’t fly by the seat of your pants when you’re running a business. Planning your next step — in anticipation of all possible scenarios — is the best way to stay grounded and secure as your business evolves.

Thinking ahead is broad advice, but it can be as simple as reviewing all ongoing contracts, like comparing rates with the best credit card processors and seeing if you can negotiate a better deal.

8. Boost your customer service.

In most industries — especially retail — businesses compete on the customer experience rather than the product. Make it easy for your customers to get in touch with a real human on social media, messaging apps, email or even by phone.

Remember, a small business should be accessible. There is no excuse to present like a faceless corporation. If orders take time to fill or you’re creating a custom item, keep your customers informed of the process and manage their expectations accordingly.

If customers do complain, use active listening to understand their pain points, investigate the root cause and offer a resolution that matters to them.

Another great method of growing your business is to focus on providing superior customer service. When you exceed customers’ expectations, they are likely to tell their friends, family and followers about your business.

When you go the extra mile, such as by offering discounts if a customer has a poor experience or following up to ensure a client was satisfied with your product or service, you establish a reputation for great customer service. [Make sure you have the best business phone system for your customer service team.]

9. Deliver unforgettable experiences.

Great customer service increases the lifetime value of your customers and helps attract and retain new customers. In fact, 86% of consumers say a good customer experience can turn them from one-time buyers to loyal customers.

Also, manage people’s expectations. You’re a small business with limited resources and scalability. You probably can’t offer 24/7 customer support or a two-day turnaround on a custom item. What you can do, however, is resolve issues expediently, deliver a consistently great product and provide personalized support.
 
10. Practice corporate social responsibility.

Consumers want to buy from businesses that are passionate about causes that help make the world a better place. Whether you donate to cancer research or support a nonprofit such as a homeless shelter, look for ways to contribute meaningfully to the causes you support, and share that with your customers.

You could publicly express your support to underserved communities, donate to various organizations, offer your time to fundraisers, and provide sustainable products to help the environment. There are many ways to be socially responsible as a business; find a few that work for you.

11. Research your competitors.

Although it might not elicit immediate growth, researching your competitors is one of the most important first steps in launching your business. Ask yourself who your competitors are, what they’re doing (that you’re not doing) that works for them, and how you can differentiate your business from theirs. The answers to these questions will help you form a more productive business strategy that defines the areas of your business that require more attention.

How to measure business growth

There are a few factors to examine to gauge your business’s growth. Depending on your goals, you may prefer one factor over another, but analyzing them in context with one another can give you the clearest picture of how well your business is scaling.

Revenue: Revenue is a go-to metric in establishing business growth; after all, it’s the amount of money your company is bringing in. Revenue growth over time can be good, as it generally means you’re making more sales or higher-value sales. However, it’s important to balance revenue with expenses, because making more often means spending more.

Profit:
A more important indicator than revenue is profit, which is what your company has netted over the course of a given period. When it comes to profit, a positive growth rate is great, but it doesn’t always tell the whole story. If your profit margin is healthy, even a flat profitability year over year might not be bad. But for new businesses, quick profitability growth should be a key focus.

Market share:
Market share describes how dominant your business is in its space compared with competitors. For new companies breaking into an industry, growing market share rapidly is a major concern. Without gaining a significant foothold against your competitors, it will be hard to drive sales to grow revenue.

Customer acquisition: One of the best ways to grow market share is by focusing on lead generation and sales volume. By getting your brand in front of potential customers and then converting them to make a sale, you can grow your company’s market share and revenue at the same time.

Customer retention: Acquiring new customers helps you gain market share only if you retain those customers, so focusing on customer retention and improving this metric over time is also key to monitoring the growth of your business.

Team size: Growing your team is a significant expense, but the size of your team also represents how much you can do. Balancing a team that can meet operational needs with the payroll budget is a key challenge for every entrepreneur, so monitoring the growth of your team over time is particularly important.

Successful small businesses are run by passionate entrepreneurs who also possess strong business acumen. To maximize your chances of success, keep accurate records of all transactions, cut costs wherever possible (without sacrificing product quality) and focus on providing an outstanding customer experience. Successful businesses offer products and services that ease a pain point, solve a problem or serve a passion. 

One of the most helpful things a business owner can do is write a business plan. This document lets you define the scope of your business needs, startup costs and the target market.

In this way, would-be entrepreneurs can evaluate the viability of their business idea without sinking time and money into starting a business that will not succeed. 
Good Insurance Agent Qualities That Will Make You Successful in 2023

Good Insurance Agent Qualities That Will Make You Successful in 2023

If you’re passionate about helping your friends and neighbors protect what is important to them or you’ve always wanted to manage your own business? If you have ever contemplated becoming an insurance agent or wondered whether this career path could be right for you, there are several qualities that you will need to possess, at least to some degree. Whatever your reasons, with every new job comes new skills to develop.

When learning how to be a successful insurance agent, it's critical to know that agents who are willing to put their clients into a product that pays a lower commission because it better fits their needs are much more likely to retain customers.

Selling insurance can be a lucrative proposition, with relatively high-paying commissions and a high degree of autonomy with flexible work hours.

However, it is not an easy job. You can expect a high rate of customer rejection, stress, and attrition rate. Still, all good insurance agents share some of the following skills and knowledge, plus core qualities in one way or another.

1. Communicative

Client/members want to work with someone who they can have a conversation with and trust. At Farm Bureau, we don’t just sell insurance; we grow relationships within our communities. We look for individuals with strong communication skills to navigate important life topics with their clients and to deliver on the Farm Bureau promise of continuing these conversations as needs change and evolve.

2.Flexible

Helping protect your community isn’t always a 9 to 5 job. Our client/members count on us to be there in times of need, both day and night. Successful agents know that selling insurance is more than just a job. They’re on-call and ready to go when their products and services are needed most. Customers who are able to get hold of their agents when they need them are much more likely to stay happy and reassured. A timely response to inquiries and phone calls is a must, and you must be able to do what you say you will do, when you say you will do it, or at least have a good reason as to why you can't.

3. Persistence. 

This is perhaps the most vital quality of any good insurance agent. Those who work in this field absolutely must be able to handle rejection on a daily basis over the course of their careers and do it with a smile. Good insurance agents understand that each "no" only brings them closer to someone who will say "yes." Successful insurance agents do their homework and use the resources they have at their fingertips. Great agents are attentive to detail, return client calls promptly and are on time to every appointment. 

Being organized makes you more productive, which helps you reach your business goals while helping protect the futures of your client/members. But, with determination and persistence, you can survive the rejections and use them to your advantage. Again, that doesn’t mean badgering prospects until they say yes or slam the phone down. It means understanding that not everyone wants what you are selling. Keep going despite the rejections.

4. Honesty. 

Insurance agents who use deception to close business seldom stay with the same company for very long—and can end up behind bars in some cases. A good agent knows that telling the truth upfront will win them clients' respect and trust and is likely to lead to repeat business over time. Becoming a successful agent requires building relationships and being an important resource in your community. Making connections in your community will help you understand the insurance needs of your client/members. Community engagement will give you the opportunity to show your community what’s important to you and how you’re willing to do what you can to help your community.

5. Technical know-how. 

A good insurance agent knows much more than how to sell a policy. The agent must understand the tax and legal aspects of the products they sell and how they are designed to fit into a client's overall financial situation. Many agents earn financial planning designations such as the Certified Financial Planner®, Chartered Financial Counselor, or other credentials. Some agents practice financial planning, income tax preparation, or some other avenue of financial service as their primary profession, and then add-in insurance business when it becomes necessary.

6. Self-Motivation 

Being an insurance agent and running your own business is not easy. In any given day, there is a multitude of challenges and frustrations to overcome; from frequent rejections to financial concerns. Without a strong mental attitude, you can easily become dejected and lose faith in your ability to succeed as an agent.

One of the most common traits among successful agents is the ability to self-motivate. Those that stay the course to success can overcome rejection and other business challenges better than anyone else. They know that there is no smooth path to success. 

A wide array of products. As the old saying goes, if all you have to work with is a hammer, then everything in the world looks like a nail. A good insurance agent will be able to offer a comprehensive selection of products and services that can meet any reasonable need a client might have.

You will have to stay motivated and keep going despite failures. The more energy and enthusiasm you have for your career, the easier it will be to stay motivated. A big part of developing self-motivation is loving what you do.

7. Willingness to Win 

The competitive landscape in business is stronger than ever before. You have to compete with other agents, companies with better financing, and technological advances. Knowing how to turn all the apparent adversities into advantages is crucial. You can find ways to become the best agent in your area, use the lack of financing to position your agency as the endearing underdog, and leverage technological advances to your benefit. 

In short, you need to have the willingness to win. You must find ways to gain the competitive edge over other agents if you are to succeed in today’s contentious market. Winning, however, does not mean alienating yourself from other agents. In fact, remaining friendly and cooperative with other agents will be beneficial to your success. 

Winning means being the best at what you do. You could, for example, become known as the agency that provides the most comprehensive after-sale service; or perhaps, you will be the best at finding the most appropriate policies for individual client needs. Whatever the case, the key is to adopt a winner’s mentality that will drive you to become a successful insurance agent.

These points are just some of the qualities that life insurance agents must possess in order to be successful. The life insurance business can be very challenging and immensely rewarding for those who are willing to learn the necessary skills to build their business.
 
15 small business ideas in South Africa that actually work in 2023

15 small business ideas in South Africa that actually work in 2023

Are you thinking of starting a small business in South Africa? We got you covered! South Africa is a very good place to start a small business.

The place is full of opportunities and with the right business idea and careful planning, you can be sure that it’s going to be a successful one.

If you are planning to start a small-scale business in South Africa, there is no shortage of opportunities.

Find out below reliable jobs aggressive wealth hunters use to generate wealth in South Africa in the 21st century.

The market has been growing at a rapid pace in the past few years, thanks to the advances in technology and the ever-increasing demand for various goods and services.

1. Open a Cyber Café

If you live in South Africa and have always wanted to start your own business, then you should consider opening a cyber café.

Cyber cafés are known to be one of the fastest-growing markets in the country and you could make a tidy profit if you set up shop in an area with a lot of foot traffic.

To get started, all you need is a computer that has access to the Internet, and you’re good to go. Allowing customers to surf the web at your establishment is all it takes to be profitable.

If your cyber café is located near a university campus or shopping mall, then you will likely have customers coming in daily.

You can also add extra services such as printing, faxing, and scanning documents to increase your revenue.

2. Hairdressing

How do you make money fast in South Africa? The world of beauty and cosmetology is ever-growing, and hairdressing services are a fantastic business opportunity.

Today, men and women are more conscious about physical appearance, and hair grooming has become crucial. Before starting this venture, check the legal requirements in the country and adhere to them to avoid closure.

3. Event Planning and Management

Event planning and management is one business idea that does not require a lot of capital to set up. You can start this business as a side hustle and make it a full-time business later on.

Event planners organize everything from small parties and birthday celebrations to large corporate events, conferences, seminars, and product launches.

You will need to be detail-oriented, organized, and have excellent networking skills. You may also be required to work long hours when planning an event.

The more successful you are in your event management business, the more you will be able to charge your clients.

4. Professional make-up

Do you enjoy doing make-up and wonder how to start a business in the beauty industry? Professional make-up artists earn big money from offering their services, and so can you.

For this idea to succeed, you must understand and master various make-up techniques. It is important to enrol on make-up classes to hone your skills.

5. Open a Bakery Shop

If you love baking and have a flair for it, opening a bakery shop is one of the best small business ideas in South Africa.

One of your biggest tasks would be to set up a kitchen, where you can store the ingredients and bake your products.

Once this step is completed, you will need to start selling your products. You can either open your store or supply baked goods to other stores.

You will need to learn the basics of baking and handling food products. In addition, you should also know how to maintain hygiene standards in the kitchen.

6. Electronics repair

Repairing electronics is a well-paying service that feeds several South Africans. The business is rapidly growing as almost everyone uses technologies like phones, smart TVs, computers, and audio devices.

These devices are prone to damage, meaning that electronics repair services are in demand throughout the year. One of the challenges faced in this business is the need to update tools and knowledge because technology is ever-changing.

7. Become an Uber Driver

If you’ve got a car and you’re looking to make some extra money, then why not become an Uber driver?

Uber is a ride-sharing app that allows people to request a car ride with a couple of clicks on their smartphone and have someone turn up to pick them up within minutes.

It’s an easy way for people to get around without having to hail a taxi or wait for the bus.

To become an Uber driver you’ll need an in-date driver’s license and a smartphone that can download the Uber app.

You can drive whenever it suits you, as Uber allows you to set your hours, so it’s ideal for people who want to earn some extra money in their spare time.

8. Gym

Physical fitness and health are a growing concern, especially in towns and cities in South Africa. You can start a gym where people can come and exercise under the guidance of people trained in sports science.

9. Open a Restaurant

If you have a passion for food and love mixing with people, opening a restaurant could be the perfect business idea for you.

The most important thing is to know your market and your USPs (unique selling points) – what makes your food special or different?

Who is going to eat at your restaurant? What’s the right type of food to serve in your area and how will you price it?

Once you’ve done that, it’s time to think about the practicalities.

You can start researching suppliers and looking at premises, but remember you’ll need to create a business plan, raise finance, and secure funding before you can open the doors.

10. Music instructor

Can you play one or more musical instruments, or are you a professional musician? You can use your skills or talents to make money by training others to sing or play the instruments. This idea is fantastic because you can train online or in person. You can also have multiple clients, as each only demands a few hours a week.

11. Laundry services

You can set up a laundry mart in South Africa and make big money. Before starting this venture, research your location to establish the target population and how much people are willing to pay. Beware that you will need capital to purchase the requirements for the business.

12. Online custom tailoring

Can you sew quality and fashionable clothes? People are increasingly becoming aware of their looks and the quality of fabrics. You can brand yourself as a custom tailor and deliver your products to clients via courier services.

You should perfect your sewing and design skills for this business to succeed. You must also listen to customers' needs and deliver as agreed.

13. Start a Uniform Sewing Business

The uniform sewing business is very lucrative in South Africa. It is a highly profitable venture for anyone who doesn’t mind getting his or her hands dirty.

This is because uniforms are needed across all sectors, from schools to hospitals and the public sector. Uniforms are used by governments, businesses, religious institutions, and private individuals.

They are used to project a sense of belongingness, uniformity, and professionalism. Uniforms can also be used to differentiate employees from customers and clients.

Starting a uniform sewing business will require that you know how to use a sewing machine as well as other equipment that’ll be used in the process.

Although it might seem easier to employ someone to do this for you, it’s better that you learn these skills yourself so that you can keep costs down and maximize your profits.

14. Start a Brick Manufacturing Business

If you’re looking for small business ideas in South Africa, a brick-making business would suit you.

Once you have decided to start your brick manufacturing business it is very important to choose the right location for starting your business.

You need to make sure that there is a sufficient amount of raw material available in the area where you have chosen to start your brick manufacturing business.

You also need to make sure that there is a market for buying bricks in the area where you are planning to start your brick manufacturing business.

If you do not find enough customers then you will not be able to make high profits.

You also need to make sure that there are no competitors nearby so that it will be easy for you to survive in the market.

15. Writing and editing services

If you have editing or writing skills, consider setting up a website and offering your services professionally.

With more and more companies moving part or all of their trade online, the demand for well-written online content is high. If you’re familiar with SEO basics and have strong copywriting skills, you can offer content marketing services.

If you have a passion, you could also simply start a local blog. Then work towards using it to earn advertising revenue.

For example, South Africa is a travel destination of note. A blog could give potential visitors a glimpse into everyday South African life. Write articles about your favourite local places and activities, and illustrate with attractive images.

Each of these small business ideas in South Africa deserves your consideration and will pay off wonderfully if you are ready to invest your time and hard-earned money into it.

It is important to note that this article is targeted at helping you start a business whether you are an unemployed graduate or a stay-at-home mom who would want to earn a living while raising her children.

These business ideas are not restricted to any certain type of people and anyone can take advantage of them.
12 Great Business Ideas to Start and make Money in 2023

12 Great Business Ideas to Start and make Money in 2023

A home-based business is a venture—whether full time or run as a side hustle—you can start and operate using your own personal residence as your base of operations. A few home-based businesses, especially those that sell online and don’t buy and hold lots of inventory, can even be run on the go, without the need to be bound to your home.

1. Online reselling

If you’re interested in clothing and sales, you might consider starting an online reseller business. Although it takes time, dedication and an eye for fashion, you can start your business as a side hustle and turn it into a full-time resale business. You could start by using online store websites like Poshmark and Mercari to sell your unwanted clothing and items, then expand to your own resale website.

Consider shopping estate sales and flea markets for hidden finds at a low cost and then listing them for a profit online. You may be able to collect a substantial inventory of items that are in good shape for very little overhead if you’re diligent enough and search the right places.

2. Start a print-on-demand business

Using a similar dropshipping model, a print-on-demand business doesn’t require you to hold any inventory or ship anything yourself. Print-on-demand even offers you more flexibility to customize white label products with your own creative designs.

Rebecca Lee Funk launched The Outrage, a women’s rights activist apparel brand that sells print-on-demand t-shirt designs, from her home. The business donates a portion of profits to non-profit organizations that work toward social causes like gun control and women’s rights. Her launch campaign went viral, and The Outrage turned into a thriving ecommerce business.

There are many other print-on-demand products you can sell: books, hats, backpacks, blankets, pillows, mugs, shoes, hoodies, phone cases, watches, and more, depending on the supplier you choose to work with.

3. App development

If you are knowledgeable and experienced in technology, you may want to consider a career in app development. Smartphones are an everyday accessory for many Americans that has increased the demand for mobile apps. Similarly, virtual reality software has become popular in recent years, so there is also a demand for VR app development.

4 Transcription service

If you have a good ear and can type quickly, a transcription service would allow you to work from home with a flexible schedule. Medical transcription services are especially needed as voice recognition technology proliferates for healthcare provider dictation.

You can accept as few or as many transcription jobs as you’d like. This flexibility can be especially beneficial if you’re not looking to start all at once or if you have a day job you would like to keep for now. To boost your business prospects and justify charging more, consider becoming a certified transcriptionist and delving into a few specialties.

Medical transcriptionists typically charge 6 to 14 cents per line of transcription, which adds up quickly. The typical turnaround time for transcription work is 24 hours, so it’s important to stay on top of the jobs you accept. However, the ability to accept only a few requests at first means you can scale up as you are ready. Best of all, there is very little startup cost and overhead. You only need a computer, the appropriate software and a secure messaging service.

Tip

While not required, a medical transcription license can increase your business’s competitive advantage while expanding your customer base to include larger companies. Some service providers prefer that their transcriptionists have training from a certified program.

5. Play video games

While many may think video games are a waste of time, it’s a hobby that can actually turn a profit. And there’s nothing more home-based than sitting on your couch in front of your TV.

Esports and video game streaming platforms like Twitch have opened the door for gamers to gain notoriety—and eventually money—from their talents. The esports industry alone is worth more than $1.2 billion, and a Twitch streamer can get up to 100,000 viewers at a time.

So how do you monetize this? Sponsorships are one of the best ways to start a home-based competitive gaming business. Companies will pay you to play their games and stream it to your audience. You can also sell merch on Twitch to your audience.

Video gaming is even known to be a great résumé booster. Note, though, success requires some level of gaming skill.

Here’s a unique spin: Twitch isn’t limited to just gaming anymore, and Maxx Burman and Banks Boutté used the platform to launch an online festival where they featured 12 top video game art directors.

They repurposed this content for other digital channels like Instagram and YouTube. After building a loyal audience, the two launched KitBash3D, where they sell 3D assets for video games and movies.

6. Sell NFTs

Non-fungible tokens, or NFTs, have garnered a lot of attention as a lucrative creative business you can start from home. If you or someone you know and can partner with have artistic skills, creating and selling NFTs can be a great way to generate income from home.

Artists like FEWOCIOUS have managed to make money selling their art as NFTs to the tune of millions. While those might be outlier success stories, there are plenty of other artists selling NFTs they create at home. And you can get creative, even if you’re not an artist. Take the story of Brittany Pierre, a struggling Chicago-based resident who made $109,000 selling her own art pieces and photography as NFTs, as well as flipping others’ art as NFTs.

To get started, get familiar with the minting process first. You need to have a general idea of how cryptocurrency and blockchain technology work. That way you can confidently create NFTs to sell on marketplaces like OpenSea, SuperRare, and Foundation.

To make a living selling NFTs, it’s key to stay active on social platforms where NFT communities gather. As you get your name out there with your own social media presence, making connections with like-minded sellers and collectors is key to ongoing success.

7. Launch a photography business

You can sell photos online, regardless of your level of expertise. Consider selling stock photography by either opening your own storefront or selling photos to established stock photo websites like Adobe Stock, iStock, or Shutterstock.

Being able to create a good business from your images takes more than simply knowing how to take a good photo. You also need to know how to market yourself, develop your own brand, and pick a photography niche. Our video goes deeper into the process, including how to create a storefront for your images, with plenty of examples.

8. Start a beauty business

As an at-home business, you can start selling health and beauty items to customers through dropshipping or white label products. Some beauty items to consider include:At-home spa rituals
Personal care items. Beauty technology (think massage guns and smart mirrors)

As you dive in and think about the best products to list in your storefront, consider convenience as part of your seller strategy. Consumer trend research shows customers are keener to buy from businesses that offer convenience in the form of multiple purchasing and delivering options, like subscriptions.

Besides a beauty product, what are you providing that makes for an experience that keeps your customers coming back? Keep in mind that customer loyalty, as well as customer retention, are a key part of maintaining recurring revenue.

9. Start an affiliate marketing business

Affiliate marketing is a profitable and unique business idea when you have digital marketing skills. Product affiliates can make money on all sorts of platforms that allow partner links. Affiliate portals like ShareASale or LTK are only a few out of many places you can find products to be an affiliate for.

Deciding on an affiliate strategy is where you’ll want to get creative. For example, some businesses choose to share their affiliates through their Instagram Stories, while others choose to create a website with valuable content that contains affiliate links to partner products.

Your Social Team has a highlight reel on Instagram where it shares its best affiliates with its existing customers. It’s a great way to generate passive income as your target audience visits your profile.

Affiliate pins on Pinterest are yet another possible route. The more people repin your affiliate pin once you create and pin them to your boards, the higher the chances you’ll be able to add up commissions.

The affiliate industry does come with its own set of regulations. So if you’re looking to make money through affiliate links, it’s important to publicly disclose that you’re a partner with that brand. FTC regulations surrounding affiliates are mandatory. So don’t gloss over those as you begin to establish an affiliate online presence.

10. Owning a food truck

Food trucks come in all shapes and sizes, serving up a wide range of snacks and cuisines. Take your favorite style of food on the road, and sell your culinary passions directly to hungry customers. Sure, you’ll be working, but you’ll be in a space you’re passionate about, with a chance to connect to people who have similar interests.

Starting a food truck is a great small business idea for entrepreneurs with a taste for the culinary. The overhead and upkeep for a truck is significantly less than for a restaurant, and you have the added benefit of mobility. [Check out our recommendations for POS systems for your food truck.]

Starting a food truck business can be profitable. However, there are some startup costs to consider, such as purchasing a food truck and modifying it to meet local regulations.

11. Graphic design

Corporations, small businesses and sole proprietors all need eye-catching promotional materials, but not everybody has an eye for what looks good. If you have an artistic streak and know how to organize content into a visually pleasing format, start a graphic design business to provide flyers, digital ads, posters and other engaging visual materials. Graphic design requires few physical tools beyond a laptop and a desk.

12. Become a social media manager

You don’t have to work for an agency to dive into social media marketing. You can start your own social media management business from home with a laptop, social media management tools like Sprout Social, Hootsuite, or Buffer, an internet connection, and your own social media presence.

Take it from Rachel Pedersen. With a TikTok following of one million and a strong presence on Instagram and YouTube, she was able to quit her job as a hairdresser and run her social media business from home.

The hardest first step in a service-based business is landing your first customer. Leverage your network to let them know you offer social media services. Use social platforms like YouTube and Instagram to show your expertise and draw in customers.

The average salary of a social media manager hovers around the $70,000 to $80,000 mark. As your own boss, earning potential can surpass that.

12. Host a podcast

Podcasts have become extremely popular, with more than 100 million active podcast listeners in the U.S. alone. Best of all, you can start a podcast on any topic that interests you, from business to history to pop culture and more. Starting a podcast requires consistency and dedication, as well as a basic understanding of audio editing (and video editing if you want to start a companion YouTube channel for subscribers to follow).

Once your podcast has built up a substantial following, you can sell time to advertisers or establish partnerships with companies that generate revenue. As your brand expands further, you may even be able to charge to speak at events or moderate panels on topics your podcast focuses on. Of course, in order to get to that level, you need to come up with a unique small business idea that you’re passionate and knowledgeable about, and then make sure you can relate to your target audience.

Starting a business takes work, but with the right tools and guidelines, your company will be up and running in no time. Although your specific business journey will be unique to you, we identified a few steps that entrepreneurs can take to start their businesses.

As you would when starting any type of business, think carefully about your goals and what you enjoy working on to create a new at-home business that works for you.
8 Best Sales Strategies and Plans for Success from Real Companies

8 Best Sales Strategies and Plans for Success from Real Companies

No matter how big or small, every business needs a sales and marketing strategy. Depending on how much experience you have in either field, that task can sound daunting.

A strong sales strategy plan creates the foundation for a cohesive and successful sales organization. Sales strategies and initiatives also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too.

There’s no need to worry! You do not have to reinvent the wheel. The beauty of being in business is that you walk on a road paved by giants. Sure, you’ll want to toss in a little spice of your own. Perhaps someday, you’ll be a pioneer in your strategy. But for now, we need to take a look at some real examples. In this guide, we'll dig into some sales strategies and initiatives that can help you generate more leads and close more deals.

A sales strategy is a series of actions, decisions, and corresponding goals that inform you how your sales department depicts your business and its services/products to new customers. A sales strategy is the guiding light for salesmen and saleswomen to follow, providing clear objectives for the sales process, competitive analysis, and product/service positioning.

Most strategies involve a detailed plan of best practices and processes set by management. For the most part, all sales strategies involve management creating a plan for processes, practices, and goals. The most important component of choosing and implementing your sales strategy is your customer. For this reason, a sales strategy shouldn't be one-size-fits-all. Every customer is different; therefore, different organizations should draw up and implement different strategies.

1. Become a thought leader.

Sharing your advice, tried-and-true best practices, and niche expertise are some of the most long-lasting ways to build your personal brand and lend more credibility to your organization. I’m sure we all can agree that nobody wants to feel like they’re being sold to. Instead, it’s better to help people by offering solutions to their problems.

Thought leaders do exactly this, and it’s even been backed up by Edleman data. In its 2022 Thought Leadership Impact Report, Edelman found that “Thought leadership is one of the most effective tools an organization can use to demonstrate its value to customers during a tough economy – even more so than traditional advertising or product marketing, according to B2B buyers." According to the study, 61% of decision-makers said thought leadership could be moderately or very effective at demonstrating the value of a company’s products compared to traditional product marketing. Additionally thought leadership becomes even more important during economic downturns with 51% of C-suite executives stating it has more of an impact on purchases.

So what’s the catch?

Not all thought leadership content is created equal. Just as much as it can positively affect a company, poor thought leadership can be devastating to a company’s sales goals. A quarter of decision-makers who answered Edleman’s previous survey reported that thought leadership content contributed to their reasons for not doing business with an organization.

Before you plan a spree of LinkedIn posts to drive leads, consider who your audience is, what they need to know, and how your organization can help. And, it may not hurt to have a second set of eyes from your marketing, communication, and PR departments review your plan first to make sure everything is on-brand (and trackable!)

2. Value-based selling – UPS

One of the more popular sales strategies recently is value-based selling. This is the process of positioning what you’re offering and the received value of your products or services. This is the opposite of selling based on the product or service alone. Focus on the benefit, not the product.

UPS does this very well. As one of the biggest shipping and logistics companies globally, they have a lot of competition constantly nipping at their heels. However, they tend to gallop ahead of the competition by providing an extra layer of value to their services and products.

UPS has built a global infrastructure for shipping, offering deals and value to businesses that other shipping companies simply can’t. They offer a wide range of shipping options for businesses, broadening their value by producing extra value for their customers. They don’t just sell shipping deals. They sell convenience, variety, simplicity, flexibility, and peace of mind.

3. Properly research and qualify prospects.

Even the strongest sales strategy can't compensate for targeting the wrong customers. To ensure your team is selling to the right type of customer, encourage them to research and qualify prospects before attempting to discuss your product. They'll find that more work on the front end can lead to smoother closing conversations later on.

Outline the criteria a prospect should meet to qualify them as a high-probability potential customer. This should be based on a prospect’s engagement history and demographics.

4. SPIN selling – everyone

SPIN selling is a strategy that utilizes a set of four basic questions in order to move closer to a sale. In his book titled “SPIN Selling,” Neil Rackham summarizes sales as simply learning to ask the right questions. He then goes on to highlight the four types of questions that you need to ask:

S – Situational

Asking situational questions gives you data that you can’t gather through research. These are questions that are unique to the lead/prospect.

P – Problem

Asking about the problem they’re having gives you insight into their needs. It points out priority number one for them.

I – Implication

Implicational questions let you know the urgency of the situation. How soon do they need a fix?

N – Need/Payoff

Asking about what they need outside of your company gives you a general understanding of their interest independently. This provides for a solid transition to talk about features and pricing.

The idea is that each one of these questions, if asked correctly, will tell you everything you need to know about the lead, whether they qualify or not.

No specific company is mentioned here as an example because most fortune 1000 companies use this strategy in some way or another. Because this strategy is not limited to four-set questions, it can be adapted very heavily.

5. Offer a demonstration of the product.

Pitching can be the make-or-break moment in a sales strategy. The sales pitch has to be a powerful, compelling presentation, but it also can't come on too strong lest you’ll scare away the prospect.

Study the elements of a successful sales pitch and demonstrate to prospects how they’ll benefit from making the purchase. Have your team practice amongst themselves, too. Better yet, test your presentations on a few loyal customers and gather their feedback.

6. Challenger Selling – Cyber security

The challenger sales strategy is potentially one of the most popular sales models right now, but it’s not for everyone. Challenger selling may or may not be relevant depending on the sales rep, the situation, and the customer.

Challenger selling involves taking full control over the sale (as the sales rep) and aiming to teach the customer something new about their company. In turn, this forces the experience to be tailor-made to the situation.

Because of this, you can understand why it’s hard to nail down a specific name as an example. Instead, let’s imagine a situation based on an industry:

Cybersecurity.

Remember, the goal of the challenger sales strategy is to take control of the situation by informing the customer. In cybersecurity, users may not know exactly what they need, but they know they need something. Big businesses worldwide implement some sort of security network to protect their data, but they may not understand how dire the situation can be.

Cybersecurity salespeople swoop in and inform the customer of the potential dangers and what they need to stay protected. Instead of asking, they’re telling.

This can come off as a bit rude on paper, but in B2B, this is precisely what many business owners are looking for. They won’t care so much about the emotion of the sale. They want results.

7. Be willing to adapt your offering.

In sales conversations, you should expect to come across clients with unique demands. It’s only natural when working with companies of different structures and needs. Instead of saying “you won’t” or “you can’t” — make sure your sales strategy is adaptable to accommodate the customer’s desire.

8. Close deals with confidence.

How you close a sale is just as important as how you start the conversation. Encourage clear, concise, and firm closing techniques to ensure your sales team sets the right expectations and delivers on their promises.

Keeping a list of proven, go-to closing techniques will help salespeople routinely win deals. Such techniques can include the now or never close, “If you commit now, I can get you a 20% discount,” or the question close, “In your opinion, does what I am offering to solve your problem?”

What It Looks Like When Sales and Marketing Act as One

The outcome of a Sales and Marketing strategy is truly coordinated efforts that look like this; imagine that the first time a prospect indicates interest in your company, you start sending timely, relevant content introducing them to your brand and thought leadership on top-of-mind issues. Seeing the buyer’s interest and the content being sent by Marketing, the Sales team personalizes and amplifies those messages through their activities on social channels where the buyer spends time.

As the potential buyer continues down the buying path, Marketing shares mid-funnel content that makes a compelling case for change, followed by specifics about your services and products. Again, because the Sales team is in the loop, they get busy reinforcing the key messages with social shares.

As you close in on the “conversion” stage, the Sales team connects with the interested buyer who has been fully primed. Marketing reinforces these conversations with highly targeted content, such as ROI studies and success stories. Marketing can even share personalized content that resonates with the buyer’s key stakeholders and incentives the buying committee to close the deal more quickly.

The rise of the empowered buyer and importance of an indispensable customer experience are forcing organizations to reimagine how their Marketing and Sales teams interact throughout the buying process. Today’s success hinges on a truly orchestrated effort built on a solid strategy.