How to Keep Your Consultancy Business From Failing


As an alternative to aid employment, many people venture into consultancy. Anyone can be a consultant but not everyone can sustain the business. There are certain challenges encountered usually at the beginning of the business and if not addressed immediately may put an end to the business. One of the most common among these challenges is the ability to find clients and keep them. what is required to convince the client is a good knowledge and experience of their needs and proffer feasible solution to them. To sustain the consultant business we are going to highlight ways which you can find clients and keep them. The difference between a successful and unsuccessful consultant is usually their ability to sell. To gain the confidence of clients and keep them, you need to first develop an area of concentration, create a niche for your business and demonstrate your expertise in that area then focus on the clearly defined areas so that you can be reckoned with it. As a consultant, you should select the most effective marketing tactics to be able to sell and penetrate the market and retain your clients. You also need to deliver exceptional quality work. Build confidence in your clients with the services rendered to them.

Overcome the fear of rejection
The fear of rejection serves as an obstacle to getting the right clients. For you to overcome this fear, the notion of selling a service should be replaced with a desire to meet customer’s needs. Think about helping them instead. Solve a problem or achieving a business goal. If you cannot help them, it is better you don’t sell to them. Selling at its best is mutually satisfying interaction in which you both win. This means that on the one hand, the customer’s need are met and on the other hand, you generate income as a consultant for meeting the client’s needs. Engage in their profession and reaps personal rewards for helping them. the tactics used in selling yourself can be simpler than selling a product because they know what they are capable of doing. However, it can also be more difficult because a refusal can be viewed as a personal rejection.

Establish sales objectives
A good knowledge of sales process is important; it can determine the sustainability of the consulting practice. By establishing a realistic yet challenging objective for each part of the sales process, you can prevent the nightmare of running out of consulting projects and avoid the feast syndrome. Establish a positive sales communication with your clients represent a complex combination of means of communication using certain channels effectively and method which includes understanding the difference and applying a range of simple and complex interpersonal skills to adapt to differing customer needs. Email is a great communication channel, it is important to use the right medium for the message. PAY ATTENTION: Simple But Effective Techniques To Increase Sales

Present a winning proposal
After you might have established some levels of relationship with your clients, appointment may be fixed which will result in a client’s requesting for proposal. A proposal is usually a document addressed to the client that describes your understanding of the client’s need, it summaries the key information gathered in the meeting with the client and restate what the client requested. In addition, the proposal states what you as a consultant intend to do for the client, what anticipated results and potential benefits will be as a consequences of the engagement andoutlines the approach and qualifications for the service. The tone of the proposal should be persuasive to the client adding that they should avoid being misled by some clients who are fond of requesting for proposals without first identifying their needs. The complexity of the proposal will depend on the size of the project and type of consulting you do. Remember that proposal need to includes critical information but not be cumbersome.

Collaborate with other consultants
There will be projects that will require more expertise and input, budding consultants should learn to collaborate with other with years of experiences in the business. Caution should be taken when doing this because, teaming up with other professionals may require more time and this will end up incurring extra expenses on the project. Healthy collaboration should be a medium for learning new things which serve as an easy way of achieving the overall objective and must be profitable for the parties involved. Always watch for professionals who steal other people ideas and know how you can manage this.

How to Protect Your Brand as Your Company Grows
When considering the technological innovations taking over the business environment, emerging business models and how young entrepreneurs are tapping into them experts say veterans in business are beginning to realise that old management and marketing strategies have to be replaced with modern ones. With the growing customers demand for quality services, they say focus has shifted from just delivering a service like every other venture to creating a long-lasting value. The dynamic nature of business at the present time has necessitated a transformation in product and service delivery that puts the mind of customers at rest on the quality of service delivered. Branding is a way by which this can be achieved. It is an intangible asset of a business that has a lasting impact even when the business owners is no more.

For brands to remain sustainable, there must be a change, the change can be in the way business owners and managers think and sometimes a total change in the rules of the game coupled with a change from how the business is being run to how it should be run and transforming it into a brand for the future. They also stated that branding can enhance the customer’s experience aesthetically and psychologically. Experts have discovered that there is far more interest in brands and recognition of their importance than there was 5 or 10 years ago; there is still great ignorance and misunderstanding of many issues related to it. To upgrade to the level of bigger brands we have list below points to follow to have a great brands.

Select a unique brand name
To improve on the strength and the appeal of your brand to consumers, the business’s name should symbolise the maker’s promise that consumer expectation will be fulfilled.to distinguish your business from others, the first approach is to give it a unique name. most company logos have been used by someone, somewhere before; to make it different it may be chosen from the letters which make up the business name and the letter can be creatively designed by graphic artists. Business owners should not hesitate to make variances of their products depending on the proposal to their clients. PAY ATTENTION: Some common attitudes that determine business performance

Protect your brand name
Trademark law offers provision for the protection of brands and corporate names including logo and colours, the design of packaging, smell and the advertising used. The protection can last indefinitely and is subject to payment for a fee. Patent law allows people to protect their products for up to 20 years provided the product is their invention. Copyrights can protect artistic, literary, dramatic and musical works for up to 50 years after the death of the author or originator. Most entrepreneurs are not aware of trademark benefits. Trade marking sort of gives you a leeway to protect your ideas. It prevent people from stealing your ideas.

Consider your service as a product
In service delivery, for you to maintain the quality, standard and for increase patronage, business managers have to apply the quality of a product to the service delivery. The reason why it is important to do this is to remain relevant in an environment where certain products are not valued and there are complaints of high charges when people don’t have interest in buying new services. Another way of achieving the right patronage is to break down the service into objectives. This will help managers to put dimensions and set standards in a way that people can value it as a product more than a service.

Be organised in presenting your products
Brands must remain relevant and appealing to the customers; consideration should be given to the kind of product being sold, the people they offered it to and other things that are involved in the product. For the products or services the manager should determine how long it will take to deliver them, where they will be delivered and the amount it will cost for delivering them. The details that relate to the presentation of the product should be analysed. If it is a product, what kind of product is it, semi-solid, solid or liquid? What type of packaging will you need and the means of transporting it.

5 Ways to Create a Brand Positioning Strategy for Your Business
We all know that it is difficult to keep an existing customer than to win a new one this is because customer satisfaction is crucial in building long term profitable business relationship. Good products and services make the consumer feel good and a better understanding of their preferred products or services is necessary to retain them. Conceiving a great business idea is not only enough but should be able to provide the satisfaction your customer needs. Start-ups business should consider strategies to use in attracting customers and retaining them before venturing into business. Experts caution against focusing obsessively on customer satisfaction without giving business innovation an opportunity. Customers are becoming more demanding and in the market place, there are numerous options from which they can make their selection. When they are discouraged over the quality of service rendered to them they can easily switch to another. Below are some of the strategies to use in order to keep them loyal to your brand.

Find out about their expectation
Keeping an open mind and communicating with your employees, close customers and family friends just to get ideas from them, asking a lot of questions and putting yourself in the customers shoes will help you to understand their needs and how to serve them better. Try to look at your business rendered from your customer perspective and identify what they expect from you. What do your customers expect when you approach them for a business deal? Once you have a clear understanding of what your customers expect from you, you can start to work on ensuring that you meet these expectations and hopefully exceed their expectation by providing outstanding service to them. If they are patronising you for the first time and you fail to meet just one of their expectations it is possible that they will likely come back to patronise your business again. Unhappy customers rarely take the time to complain about a problem instead, they won’t come back; which is why it is essential to identify any problem before you lose them.

Get customer feedback to improve your service
Feedback tells you how well you are doing and the area you need to improve on. Stressing the importance of feedback, business owners need feedback from their customers to identify unsatisfactory services. We need to know what we are giving them what they want and if there are any problems brewing. Every business should be able to encourage its customers to give their opinions on their experience. In a difficult time, customer loyalty may be your greatest weapon to excel in your business. The most important step to take is identifying what your customers expect from you and then meeting them and if possible exceeding their expectations. When it comes to customer service that keeps people coming back, quality and speed really matter. Research has shown that customer are more likely to be engaged with a brand that is courteous, willing and helpful coupled with speedy delivery of services. Resolve clients complaints quickly if possible and courteously and develop new innovative services that fit into your customers lifestyles. When you present your business as a reliable one, they will remain loyal to your brand.

Provide affordable services
The price of your products and services is crucial in satisfying your customers. Setting appealing price is an important issue to consider because there may be other competitors that will set lower prices or higher prices than the real worth of the product or the service. Customers do not want to feel cheated or ripped off when they patronised you. Most customers are prepared to pay a little more for a product if it is more convenient to buy from a particular business or if the service is generally better than the competitors. If you are going to price yourself low so that you can undercut your competition consider its sustainability. Will your business be able to survive at these lower prices and consequent lower your profit margins? When setting prices there are a number of factors to be considered like how much does other service provider in your industry charge for the same product? Will the target market be able to afford the price you set? Consider the edge your products have over the others in terms of quality and reason why you should charge more or less as the case may be. Consumers essentially have varieties of products and services to select from; when they are being charge more, the justification for the additional price should be given.

Know your customers
Some customers tend to be loyal to businesses that value them and know so much about them. The art of getting to know your customers can be achieved in collaboration with your employees. Some people may consider this as irrelevant but experts has says that spending more time with your customers will give them a positive impression and they won’t ignored your business. Make it an effort to know more your customers so you can provide greate service to them.
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